About

APUAmart.com Limited

  • Name of the company is “PAPUAmart.com Limited” as the umbrella company for all business activities.
  • The Business Name of “PAPUAmart.com Limited” is “MAMA miniMart” that carries out major online-onsite retail chain.
  • The Name of Social Business Entity of “PAPUAmart.com Limited” is “Wantok Heritage Limited.”
  • “PAPUAmart.com Limited” is duly registered with Internal Promotion Authority (IPA) under the Company Act. Certificate Number is 1-123108, which was originally incorporated on 21 October, 2019 as a Papua New Guinea Company and was re-registered under Companies Act 1997 on 10 November 2023.

The Company’s Tax Identification Number from IRC: 52007289 issued at IRC HQ Port Moresby on 18/02/2022.

  • MAMAmart, with IPA Certificate of Registration of Business Name No.: 6-134760400, registered on 08 OCtober 2024, under the Business Names Act.

MAMAminiMart

  • MAMAminiMart is retail company which will evolve business activities both offline/ on-site and online as well as both mobile and internet based; to buy, sell, and manage retail business activities across Papua New Guinea and in Melanesian countries.
  • South Pacific Travels with IPA Certificate of Registration of Business Name No.: 6-140016039, registered on 13 May 2025, under the Business Names Act.
  • com with IPA Certificate of Registration of Business Name No.: 6-137432919 registered on 03 February 2025, under the Business Names Act
  • YUMIYET Transport with IPA Certificate of Registration of Business Name No.: 6-137666421 registered on 10 February 2025, under the Business Names Act
  • WANTOK Heritage Limited with IPA License No.: 1-142998769 registered on 23 September 2025 under Certificate of Registration of Companies Act 1997.

VISION STATEMENT

  • To become the prominent retail store fully owned and managed by Melanesian mothers in Papua New Guinea and beyond.
  • To be the modern, most trusted and widely spread online-onsite retail brand in Papua New Guinea and beyond.

MISSION STATEMENT

  • To ensure customers/ consumers satisfaction with the main emphasis on unique and superior quality organic products added with services that promote the protection of the surrounding environment and are friendly to the values, norms, systems and traditions of the local community.
  • To become a prominent, trusted retail chain that continuously improves and transforms itself to continue to be useful for customers, suppliers, employees, shareholders and the surrounding social and natural environment in general.
  • To advocate and promote Melanesian mothers to become professional and modern webpreneurs who own and manage retail chain across their respective countries and across the Melanesian countries.
  • The Melanesian webpreneurs become financially independent, impacting the economy of families, clans, villages, islands and tribes across the Melanesian archipelago.

That means as well follows:

  1. “Melanesian mothers”
  2. The Melanesian webpreneurs: all women, from Melanesian villages, islands, families, clans and tribes: children, youth, young, and old; wives and widows, every mother, all women who are ethnically and socio-culturally Melanesian mothers.
  3. In particular those Melanesian mothers who have the dedication and commitment to become professional web or technopreneurs in the region.
  4. “become”
  5. meaning to evolve, change into, or emerge as….
  6. in this case to become financially independent.
  7. “professional”
  8. becoming a member of a profession or any person who works in a specified professional activity.
  9. Modern: employing modern business principles as well as latest technologies, platforms, applications and business approaches.
  10. It is commonly understood as the main work (profession) that pays economically that sustains personal and family lives.
  11. “webpreneurs” and “technopreneurs”
  12. an entrepreneur whose entire business venture is based on the internet and the World Wide Web.
  13. a person who sets up a business concerned with computers or similar technology.
  14. “own and manage”
  15. “Owning a business” means taking responsibility for a for-profit venture, including its vision, finances, and day-to-day operations, while also bearing the risks and enjoying the potential rewards of its success or failure.
  16. While “managing a business” means Managing a business means planning, organizing, leading, and controlling the use of a company’s resources to achieve its goals effectively and efficiently.

 

  1. “small-sized”
  2. Meaning mini store, mini mart, small stores that provides basic and daily community needs and necessities such as foods, drinks, salt, cooking oil, soap, toothbrush, toilet papers, butter, milk, canned drinks, bottled drinks, and so on.
  3. It also means the size of the physical building of the store should be small, ranging from 7 x 4 meters to smallest 2 x 3 meters.

 

  1. “modern”

relating to the present or recent times as opposed to the remote past, i.e., the latest retail store system, utilizing latest internet technologies and platforms as well as applications.

 

  1. “retail chain”
  2. the sale of goods to the public in relatively small quantities for use or consumption rather than for resale.
  3. is a series of retail stores that share the same brand, a centralized management system, and standardized business practices across multiple locations.

 

  1. “online and onsite”
  2. (of an activity or service) available on or performed using the internet or other computer network.
  3. (of an activity or service) available and performed using physical outlets or counters.

 

  1. “platforms”
  2. a foundational technological system—hardware, software, or both—that supports and enables other applications and services, often fostering an ecosystem of interconnected users and developers.
  3. In this case “PAPUAmart.com Limited” will employ Internet Connections and Mobile Networks as main platforms to support the businesses.

 

  1. “applications”
  2. An application (or app) is a specific software program designed to perform a particular task or function for an end-user.
  3. In this case “PAPUAmart.com Limited” will apply e-Commerce platforms and mobile applications to utilize the internet and mobile phone connections.

 

  1. “appropriate”

Meaning suitable or proper or acceptable or beneficial in the circumstances.

  1. “beneficial”

Meaning resulting in good; favourable or advantageous, particularly economically, but also spiritually, environmentally, socially and culturally.

  1. “local context”

Meaning the unique, specific spiritual, social, cultural, economic, and geographical conditions of a particular geographic area or community that influence how people perceive and interpret their surroundings, and which must be understood for effective and productive business activities.

“PAPUAmart.com Limited” business are unique within Melanesian spiritual, social, cultural, economic, geographical and political conditions.

  1. Spiritual context: refers to how Melanesian peoples in general and Melanesian mothers in particular become the source of life in the family, and at the same time, source of living. This is understood, believed and practiced by Melanesian tribes from time immemorial. The appropriateness of this approach of business is that it will boost the energy and power of mothers within families, which will automatically empower Melanesian mothers to lead in building the economy of families. Spiritually, what the mother does every day affect the whole family and the whole communities.
  2. Social Context: Melanesian peoples are socially distinct, not just geographically, but also linguistically and geographically. We speak more than 1,000 languages on New Guinea Island only. Therefore, business based on mobile applications and the Internet is appropriate to connect, communicate, sell, buy and deliver products.
  3. Cultural context: Melanesian tribes commonly used to trade in local areas, in local languages, and locally to one another within the same community. However, the business approach that “PAPUAmart.com Limited” employs very appropriate at this age as it will extend and expand the way Melanesian peoples do business, not limited locally geographically, but also regionally and globally.
  4. Geographical (environmental) context: Most Melanesian peoples live in geographically isolated villages and islands, in addition to social and cultural isolation as mentioned before. Furthermore, poor communication and transportation infrastructure add to the complications. To start and carry out business activities within Melanesian environment is not that easy. Therefore, applying the Internet platform with mobile phone applications will help bridge the time and space gap between sellers and buyers as well as producers and consumers. Thus, the approach “PAPUAmart.com Limited” is taking is not just geographically appropriate but also economically feasible, in terms of costs and profits calculations for all stakeholders.
  5. Economic context: Geographically appropriate business for Melanesia is an economic approach to carry out business activities to fulfil the law of doing business: to generate as maximum profits as possible by utilizing as minimum expenses as possible. Thus, “PAPUAmart.com Limited” encourages almost no capital expenses to join, own and run businesses. Every mother can join to become a webpreneur just by using her own mobile phone or internet connection, register and right away can sell or buy products available online on on mobile application.

 

  1. “financially independent”
  2. is a state or economic condition where an individual or household has accumulated sufficient financial resources to cover its living expenses without having to depend on active employment or work to earn money in order to maintain its current lifestyle.
  3. in this case for Melanesia means webpreneurs (Melanesian mothers) can support their families themselves without being dependent on their husbands or on salaries, assistance or aid from other parties outside themselves or their families.

 

  1. “impacting”
  2. Meaning bringing influence to or affecting or causing…
  3. In this cause bring influence to the economic condition…

 

  1. “the economy”
  2. the state or condition of a person or family or village or island or country in terms of the production and consumption of goods and services and the supply of money.
  3. In this case meaning the condition of the economy of the mothers and their families, including their villages, islands and countries.

 

  1. “families, clans, tribes, villages, and islands”
  2. Families means the smallest unit (nucleus) of a community, consists of mother and father (wife and husband) with or without their children, or with people who life together in their house, mostly live in one compound in tribal context.
  3. Clans consists of at least two family-names that form a moiety (agun-agwe), who mostly live in a village or compound in a traditional context.
  4. Tribe consists of at least two clans that form a tribe, who normally inhabit one or more territories.
  5. Parallel to social structure above, geographically there are villages and islands that form social units and sometimes cultural unity.
  6. In this case, “PAPUAmart.com Limited” emphasizes these social and geographical relationships and boundaries as the basis for business activities.
  7. In particular, the domain registration and web hosting packages are designed to be suited to these aspects, and it is highly recommended all domain names be in local Melanesian languages and web hosting packages are packaged according the socio-cultural and geographical names.

 

  1. “Melanesian region”
  2. a subregion of Oceania in the southwestern Pacific Ocean, extending from New Guinea Island (the countries of West Papua and Papua New Guinea) in the west to the Fiji Islands in the east.
  3. Melanesian countries are: West Papua (now still under Indonesian control), Papua New Guinea, Solomon Islands, Fiji, Vanuatu, Kanaky (New Caledonia under French colonial rule), and Bougainville or North Solomon.

 

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